Chris Jordan

I am sure that a lot of you have already heard this name before. Chris Jordan is an american photographer, who with his work tries to raise awareness about our over-consumption and its impact to our planet and most of all to our own lives.

As he states, “… my hope is that these photographs can serve as portals to a kind of cultural self-inquiry. It may not be the most comfortable terrain, but I have heard it said that in risking self-awareness, at least we know that we are awake.

and thats what I love with his works; Chris Jordan tries to raise awareness in a subtle and non-intrusive way at all, by connecting the data and the stats with the bigger picture making us think in the end about the consequences of our actions.

But how can you make that for energy meters and domestic user behavior? Can the indication of KWh or colors (e.g red for over-consumption) and other tricks that we often see, lead to a more sustainable behavior? I have my doubts about it..

For the ones that haven’t seen his TED talk, please do at


320000 light bulbs

Depicts 320000 light bulbs, equal to the number of kilowatt hours of electricity wasted in the United States every minute from inefficient residential electricity usage (inefficient wiring, computers in sleep mode, etc.).


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