The EcoBlocks toy concept was developed by the frog designer Adam Leonard. As the designer states;” I’m trying to preempt the mess by modeling sustainable practices through play.  The challenge was how to tell that story.  I’m not sure this was the perfect example, but I think it’s a good start at instilling behavior instead of trying to change it.”

I like the idea of the EcoBlocks as though playing parents can discuss with their kids issues about sustainability and waste management. The five blocks are Reduce, Reuse, Recycle, Compost and Landfill. Each block  made of different materials that represent the notion of the process depicted on the block. I think in this way you don’t only instill behaviour to the kids, but you also  make parents to think for a moment about their waste management and wonder about their own behaviours. But I can also imagine the kid saying; “Hey mama, this doesn’t go to the trash bin!”, pushing parents to steer behaviour 😉


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