Design is the problem

I really like Nathan Shedroff’s presentation “Design is the problem”, and I think I’m going to buy his book as well.

It’s not that he proposes something new, but that he reviews and presents the issues about sustainability in the right perspective giving concrete implications for design. The double button flash is not the way to design (call me Ehrenfeld), neither Cradle2Cradle (“messiahs” William McDonough and Michael Braungart)…

Sustainable Design is nothing more than taking into consideration all the matters: social, environmental and economical. In the past, it was only the last that really mattered…hopefully things change.

Core77 has a very nice (but long) interview from Nathan Shedroff…Read it if you feel like 😉

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